T
he 2025 Delta Real Estate Leadership AI Survey reveals a significant increase in the adoption of artificial intelligence (AI) in real estate. Nearly nine-in-ten real estate brokerage leaders report that their agents are actively using AI tools, a 7% increase from last year's survey. This widespread adoption is driven by operational efficiency and the need to automate administrative tasks.
Creating property descriptions remains the leading application for AI, but brokerages are increasingly leveraging it for digital marketing, client communications, data analysis, and automating administrative tasks. The survey shows that age-based differences in AI usage have disappeared, with agents of all ages using AI today.
According to Michael Minard, CEO of Delta Media Group, "AI is no longer a new shiny object; it's fast become an irreplaceable tool for brokerages and agents alike." Leaders rated AI's current importance to the industry at 5.9 out of 10, up from 5.0 in 2024, with expectations for AI's future importance rising to 7.2 out of 10.
Key findings from the survey include:
* Broader adoption across all demographics: Age-based differences in AI usage have disappeared, signaling mainstream adoption across all age groups.
* Top use cases for AI: Creating property descriptions remains the leading application, but brokerages are increasingly leveraging AI for digital marketing, client communications, data analysis, and automating administrative tasks.
* Easing risk concerns: The percentage of leaders highly concerned about AI risks fell from 50.4% in 2024 to 42.2% in 2025.
The survey also highlights a growing trend towards expanded use in administrative automation and customer service applications. "The Delta survey highlights a growing belief that AI will redefine operational efficiency, helping brokerages navigate economic and market challenges with greater agility in 2025," added Minard.
