D
avid Childers, president of Keeping Current Matters, shares content tips and 2025 predictions on the Real Estate Insiders Unfiltered podcast with NextHome CEO James Dwiggins and chief strategic officer Keith Robinson. Childers emphasizes the importance of consistency in creating effective content for real estate agents.

    Agents often struggle to produce high-quality content due to a lack of knowledge or time spent perfecting their brand's image, rather than focusing on providing valuable information. Childers suggests that great agents can explain complex market trends and provide relevant opinions, setting them apart from good ones.

    To create engaging content, Childers recommends focusing on timely topics, forming an opinion based on market data, and publishing it consistently across multiple channels. He stresses that consistency is key, rather than the frequency of publication.

    During holiday gatherings, agents may be asked about real estate trends or predictions. Childers advises responding by asking the questioner what they've heard, showing empathy for their concerns. He also shares three 2025 predictions based on his company's analysis: total home sales will rise due to a better mortgage rate environment, mortgage rates will improve, and price appreciation will normalize at around 3-4% annually.

    Childers' tips aim to help agents up their content game and provide valuable insights during social gatherings. By focusing on timely topics and providing relevant opinions, agents can establish themselves as great ones in the industry.