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s AI becomes the primary search tool, real‑estate agents must pivot from generic SEO to targeting intent‑driven buyers and sellers. Traditional tactics—blog posts, neighborhood guides, FAQs—no longer drive traffic because AI delivers instant answers. Instead, agents should showcase local knowledge that AI can’t replicate: street details, school districts, community insights. Multimedia—video and audio—places the agent directly before prospects, building trust and visibility. Clear calls to action and streamlined contact options on the website enable quick outreach, while prompt follow‑up keeps leads moving. By focusing on ready buyers and sellers, leveraging local expertise, and optimizing for AI‑driven platforms, agents can capture high‑intent leads and convert them into transactions.