I
n the late 1990s, Barbara Corcoran invested in emerging technology by filming video tours of her brokerage's listings to create a library of VHS tapes for buyers. This forward-thinking move put The Corcoran Group ahead of its time, but many Realtors today are still hesitant to adopt new technologies like AI.

    Rajeev Sajja, SVP of Digital Marketing and Innovation at Berkshire Hathaway HomeServices (BHHS), has developed a strategy that can help Realtors grow their business using custom GPTs. These personalized versions of ChatGPT can be built using OpenAI's tools and are trained on a brand's voice, internal procedures, and lead scripts.

    Custom GPTs excel at automating mundane tasks, freeing up time for creative work. They're ideal for tasks like writing listing descriptions, creating social media captions, analyzing competitors' ads, and generating PPC ads. Sajja suggests using custom GPTs for new agent training, writing blog posts, and roleplaying scripts.

    However, custom GPTs still struggle with logging into CRMs or third-party software and may make mistakes in tasks like virtual staging. Collov AI offers a solution for virtual staging, allowing users to declutter and stage listings with ease.

    To build a custom GPT, Sajja recommends using his 4P + R.I.S.E. framework. The 4P framework helps write clear prompts, while the R.I.S.E. framework guides the process of creating a custom GPT that writes listing descriptions. This involves assigning a role to the AI, uploading examples and training data, specifying steps, and setting expectations.

    To future-proof their business, Realtors should start learning about AI now. Sajja's frameworks can help agents build custom GPTs that save time and give them an edge over competitors. Those interested in learning more can visit Real Estate AI Flash or download Sajja's 37-page AI playbook.