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lma Media, the parent of Finland’s top real‑estate portals, published its first‑three‑quarters 2025 interim report. Group revenue rose 5.4 % YoY to €79.3 m, while operating profit climbed 5 % to €22.6 m. Marketplace sales increased 16.9 % to €28.6 m, and adjusted EBITDA reached €12.3 m (US$14.2 m), up 13.5 %. The company’s Nordic marketplace arm houses well‑known brands such as Etuovi.com, vuokraovi.com and Nettimokki.

    CEO Kai Telanne highlighted a rebound in Finland’s housing market, noting a 14.1 % jump in real‑estate unit revenue (€11.0 m) and a 20.8 % rise in Nordic commercial property sales, driven by Swedish demand and pricing reforms. Digital transactions dominated, with 2,844 record‑setting deals on the DIAS platform in September. Alma is also expanding its digital mobility and AI‑powered services.

    Growth in the Marketplace segment was largely acquisition‑driven. In September, Alma bought 100 % of Effortia, an online comparison‑services firm whose tools, according to Santtu Elsinen, “perfectly complement our business.” Effortia’s agent‑comparison site, Asuntojenmyynti.fi, has helped over 30,000 consumers compare real‑estate agents since 2012, providing data that Alma can monetize and use to boost portal traffic.

    Alma also acquired a 10 % stake in Hilla Villas, Finland’s premium rentals marketplace, in June, further diversifying its portfolio.