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aby boomers, born between 1946 and 1964, are increasingly opting for rentals over mortgages. This shift is driven by a desire for greater affordability, flexibility, and control over expenses. Many prefer to rent due to the convenience of on-site services, freedom to travel, and the opportunity to invest in non-real estate assets.

    To cater to this demographic, real estate professionals should be aware of their preferences. Boomers often seek equal or more space than they had in their previous homes, which can be found in various rental communities. They also prefer different amenities, such as walking trails and dog parks, over those popular among millennials and Gen Z, like plunge pools and climbing walls.

    The Seniors Real Estate Specialist (SRES) designation can provide professionals with the knowledge to meet boomer needs. However, it's essential to understand that no single rental unit suits all boomers' preferences due to their 18-year age range.

    Several prototypes offer pros and cons for boomers:

    Traditional Apartments with Amenities: These rentals often feature newer units in multistory buildings with elevators and amenities like fitness studios and community spaces. However, they may have high operational costs, noise from younger residents, and limited square footage.

    Build-to-Rent (BTR) Homes: This model appeals to those who want the feel of a single-family home without owning. BTR homes often have multiple bedrooms, yards, and second stories but can be isolating in suburban areas.

    Active Adult Living: Age-restricted communities offer homes and extensive programming for retirees. They feature age-appropriate design, accessibility, and programming like pickleball and health lectures. However, they may be located far from family and lack advanced care options.

    Ultimately, renting is often a transitional phase for boomers, and some may return to homeownership in the future.