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right MLS, a leading multiple listing service with over 100,000 subscribers across several Mid-Atlantic states, has launched a suite of six technology tools called Bright Solutions. The new products aim to support listing management, media coordination, broker administration, team collaboration, market analytics, and advertising.
The company's leaders believe that no one understands the needs of an MLS better than another MLS, allowing them to create solutions tailored to their peers' requirements. By offering these products for sale to brokers and other MLSs, Bright aims to generate new revenue streams while enriching its offerings for subscribers.
MLS Now, the largest MLS in Ohio with over 14,000 subscribers, has signed on as the first customer of Bright Solutions. The company's AI-powered listing management product will be integrated into the MLS Now platform in the coming months.
Ted Mucellin, Bright's chief strategy and operations officer, emphasized the importance of staying at the forefront of industry changes and policy updates. He believes that Bright's intimate knowledge of the industry's needs allows them to create solutions that strengthen the collective value proposition for agents and brokers.
Bright is exploring a freemium model for its products, offering variable pricing and free versions for smaller MLSs. This approach enables the company to build more feature-rich products while justifying their development costs through commercial enterprises.
The company's first customer, MLS Now, will benefit from Bright's listing management tool, which encompasses AI functionality such as data matching, object identification, and custom field entry. Bright plans to develop a freemium model around this tool, potentially generating revenue through partnerships with third-party providers.
Unlike some of its peers, Bright is not launching the products under a separate tech subsidiary but will debut them as part of joint ventures in the future. The company has stated that it is solely funded and developed by Bright MLS, with any profits or losses going towards their balance sheet.
