I
n today's digital age, potential clients are researching real estate professionals online before making contact. Whether they're referred by a friend or discover your name on a yard sign, chances are they'll search for you on Google first. What they find can either open doors to new opportunities or quietly close them.
Your online presence is crucial in building trust and credibility with potential clients. A scattered mix of social media profiles, outdated listings, and broker-provided profiles doesn't provide a clear picture of who you are and what you offer. In an industry built on personal connections, a polished online presence is essential for visibility, professionalism, and credibility.
Having a website that you fully own and control is key to building long-term credibility and brand consistency. It serves as the central hub for your brand, reflecting your style, values, expertise, and market focus. A personal website helps you:
* Attract more qualified clients by showing up in local searches
* Build trust and credibility with a professional presence
* Showcase your unique value and expertise
* Control your brand for the long term
* Capture more leads with clear calls to action
To strengthen your online brand, follow these three steps:
1. Secure a website ending in .realtor or .realestate, exclusive to NAR members.
2. Launch a professionally designed, SEO-optimized website using get.realtor's digital branding platform.
3. Build credibility with a professional email address.
Your website is the foundation of your online presence and supports everything else you do, from social media to referrals. By investing in your online brand, you're positioning yourself for long-term success in a competitive real estate landscape. Learn more at www.get.realestate.
