R
ecent research shows that most prospective homeowners plan to close within the next year, with many willing to pay a premium for certain features. High prices and mortgage rates keep many Americans out of the market, yet a segment remains determined to purchase despite the cost. A REMAX survey of likely buyers revealed that older buyers (60‑65) rank affordability as their top concern, while millennials and Gen Z prioritize community. Nearly three‑quarters of respondents say economic uncertainty and rising expenses have postponed their plans.

    Despite a sluggish market, 88 % of those actively searching for a new home expect to buy by 2026, especially younger buyers who are eager to own and often seek guidance from older generations. Most respondents say that lower home prices or mortgage rates would accelerate their purchase by six to twelve months, yet they are still willing to pay more for a safe neighborhood with shared amenities.

    Buyers also value proximity to grocery stores, restaurants, and shopping, and they favor areas poised for future development that will enhance value and livability. For many, the long‑term wealth‑building potential of homeownership outweighs the short‑term pain of higher costs.

    Community matters: just over half of respondents want to live in suburbs with friendly neighbors and a strong sense of belonging. More than two‑thirds of Gen Z and millennial buyers place a premium on community, compared with less than half of older buyers. Lifestyle and connection are as important as the property itself, while amenities such as bike shares, fitness centers, EV charging, nightlife, and coworking spaces rank low on the priority list.

    Although 71 % of buyers report that economic uncertainty and rising costs have already delayed their plans, many still believe homeownership is attainable. Redfin’s October data shows record cancellations of purchase agreements, often due to repair or financing issues that inflate costs. Sellers are also withdrawing listings—over 200 000 this year—creating a ripple effect as many of those sellers are potential buyers.

    Demand remains low, even in what is arguably the most buyer‑friendly market in years. The recent government shutdown has made buyers cautious, and low‑ and middle‑income households remain priced out for the foreseeable future. Yet first‑time buyers are taking out loans, leaning on friends or family, and working multiple jobs to make homeownership possible.

    Real‑estate professionals must help buyers find homes and neighborhoods that fit their financial realities while supporting the lifestyles they desire.