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ealtors are turning to artificial intelligence to snag and bolster listings in a low-inventory housing market. Adobe Stock

    Ryan DeLisle, a Coldwell Banker Realty agent in Marblehead, Massachusetts, used ChatGPT to craft a letter to the owners of a house his buyers had always loved. The owner ultimately decided not to sell, but DeLisle has since used the AI chatbot to write letters for other homes, resulting in two closings and a third pending sale this year.

    DeLisle is among realtors who are embracing AI to stay ahead in a competitive market. From algorithms that forecast trends to automated property management and virtual staging, AI is making its mark on the industry. Agents like DeLisle and Meg Grady of Lantern Residential use ChatGPT to refresh listing descriptions for rental properties.

    Grady notes that while AI can be a useful tool, it's essential to review and edit the generated text to ensure accuracy. McKinsey Global Institute estimates that generative AI could generate $110 billion to $180 billion in value for the real estate industry, but many organizations are struggling to implement it effectively.

    Kate Ziegler of Arborview Realty believes that AI will have a significant impact on the industry beyond writing letters and listings. REALM Global, a community of leaders in the real estate industry, uses technology and data to match clients with properties based on lifestyle and desired attributes.

    Ruth Kennedy Sudduth, vice chair of LandVest, views AI as a tool to create relationships, not replace them. "Disruption is real," she says, "but how can you use technology to really reinforce and deepen relationships?" Most agents agree that the bond between realtors and clients will remain essential, even with the rise of AI.

    As the industry continues to evolve, one thing is clear: AI is changing the way realtors work, but it's not replacing the human touch.