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n this week's episode of RealTrending, Tamir Poleg, CEO of The Real Brokerage, joins Tracey Velt to discuss how artificial intelligence (AI) is transforming the real estate industry. Poleg explains that his company is integrating AI into its core functions, using tools that handle thousands of agent inquiries daily and power automated broker reviews.

    Poleg acknowledges that real estate is a relationships business, but emphasizes that AI will change industries and eliminate jobs if not adapted to. He warns that if brokerages don't invest in AI, outside disruptors will leverage it to their advantage, potentially eliminating traditional brokerages.

    Real conducted an internal audit of the buyer-agent experience and identified hundreds of tasks that can be automated or enhanced by AI. Poleg estimates that 90% of these tasks can be replaced or improved with AI technology. He argues that consumers now expect agents to be available around the clock and deliver quick, data-rich answers, making AI the only scalable solution.

    Poleg believes that individual agents can be enhanced using AI, but human limitations make it impossible for them to provide 24/7 support without automation. He's confident that the future will prove the value of integrating AI into real estate, even if some are skeptical about its role in the industry.