J
ay Thompson created the "Real Estate Therapist" AI assistant to help agents navigate the emotional side of real estate, which can be a heavy burden. The chatbot offers scripts for difficult client situations and "burnout coaching" to ease the stress. Thompson also provides tips on building your own custom bot.
Agents often shoulder the emotional labor of being therapists, negotiators, marketers, and transaction managers without proper training. This can lead to burnout. Thompson's GPT is designed to help with this issue by providing scripts for emotional conversations, injecting humor into a serious job, and offering support when dealing with difficult clients.
Thompson built his custom GPT using OpenAI's Custom GPT builder, defining the assistant's personality as empathetic, witty, and grounded. He fed it examples of scripts, agent dilemmas, email templates, and even Zillow haikus. The secret sauce was clear instructions and tone guidance.
The "Real Estate Therapist" can help agents in various ways, including emotional scripting, burnout coaching, and snark with heart. It can also provide useful information and great messaging for clients. One agent praised the humor and practicality of the tool.
Custom GPTs can be used to simplify operations, boost productivity, and reduce stress by providing script libraries on demand, content creation, client response templates, onboarding and training, lead nurturing, and internal ops support.
To get started with building your own custom GPT, start with a mission, define tone and personality, feed it real-life examples, test it, and make it useful but not perfect. You can also upload relevant content to train your GPT and point a domain to it instead of using a long ChatGPT link.
Thompson believes that AI can help agents show up better for their clients, teams, and themselves, making the job less personal, emotional, and messy. The "Real Estate Therapist" is available at RealEstateTherapist.net, requiring only a ChatGPT account to try it out.
