H
ousingWire: As a longtime agent, how would you describe the art of building lasting relationships in real estate, and why do they matter?
Chris Lim: Real estate is about human connection. Trust is built through consistent, attentive interactions before and after a sale, not just the transaction itself. Listening, remembering details, and showing up when needed weave buyers into your narrative, making relationships endure beyond the deal.
HousingWire: How does a global presence, innovative marketing, and a premier network benefit professionals and consumers?
Chris Lim: REMAX’s worldwide brand expands visibility— a Scottsdale listing can reach London, while insights from Hong Kong inform Dallas campaigns. Agents gain access to ideas, tech, and exposure that a single market cannot provide. For buyers, the brand’s trust assures consistent care across borders, turning individual effort into collective strength.
HousingWire: What tools or mindsets should agents adopt to maximize growth?
Chris Lim: Curiosity is key. While AI, automation, and predictive analytics evolve, the most valuable skill remains interpreting client needs. Use tech to free time, then invest that time in relationships. Growth emerges when innovation meets empathy, data meets intuition.
HousingWire: How does REMAX’s global reach create tangible opportunities for agents in local markets?
Chris Lim: Global reach amplifies local expertise. A worldwide network exposes a local market to audiences it couldn’t reach alone— a buyer in Mexico City might fall for an Austin home. Referrals flow both ways, and global trends inform local insight. It’s a dialogue, not a hierarchy; those who translate between the two lead.
HousingWire: In uncertain markets, what role does a unified brand play?
Chris Lim: A strong brand like REMAX reassures clients that they’re working with seasoned professionals. It gives agents confidence and clarity amid noise, helping them stand out not just by logo but by the trust it embodies.
HousingWire: How will the next generation of agents shape the real estate community?
Chris Lim: They’re redefining community as an ecosystem of inclusion, sustainability, and purpose. Real estate is part of culture, not separate. For them, belonging to a network means shared values and collective progress, proving success is measured by the communities we help build.
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