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oldwell Banker Real Estate LLC, a division of Anywhere Real Estate Inc. (NYSE: HOUS), has unveiled its national advertising initiative, “Live Well With ColdwellSM.” The campaign will debut at the Generation Blue Experience®, the company’s flagship international conference, before airing on select Thursday nights during the fall football season on Prime Video. The new slogan underscores the firm’s mission to help clients thrive wherever they live.
Central to the spots is the proprietary Move Meter® tool, a digital platform that lets viewers compare cities on cost of living, amenities and lifestyle. The ads feature licensed music from Cat Stevens, adding an emotional layer to the journey of finding a home. “Real estate is more than a transaction—it’s the foundation of a life well‑lived,” says Brandon Newman, VP of Marketing. “By marrying storytelling with data‑driven tools, we link dreams to decisions. Football is the perfect backdrop because it brings people together to celebrate home, community and tradition.”
For the first time, the Coldwell Banker Global Luxury program will receive dedicated advertising slots, highlighting the brand’s expertise with high‑net‑worth buyers and sellers worldwide. The company continues to equip its 95,000 agents—spread across roughly 2,700 offices in 48 countries—with cutting‑edge marketing materials, client‑service technology and comprehensive training. “Whether we’re guiding a first‑time buyer or a luxury client, we provide our agents with the tools, technology and learning resources to deliver unmatched service at every price point,” says Jason Waugh, President of Coldwell Banker Affiliates.
Coldwell Banker’s long‑standing presence in sports marketing is reinforced by this season’s campaign. Among 550 advertisers in 2024, the brand ranked third in ad effectiveness and has held the top real‑estate ad spot for 13 consecutive years, according to ACE Metrix. By airing during Thursday football nights, the firm builds on that legacy while positioning itself for continued growth in a shifting housing market.
Coldwell Banker Real Estate LLC operates through a network of 95,000 affiliated sales professionals in about 2,700 offices worldwide. Since its founding in 1906, the brand has been known for expertise, honesty and a culture of excellence. It has earned recognition as a 2025 Women’s Choice Award® “9 out of 10 Customer‑Recommended Real Estate Agency” and remains committed to the Fair Housing Act and Equal Opportunity Act. Each office is independently owned and operated.
Media inquiries: Athena Snow, Coldwell Banker Real Estate LLC, 973‑407‑5590, [email protected] Lauren Riefflin, Mother Bear for Coldwell Banker Real Estate LLC, 425‑829‑0516, [email protected]
