realestate

Community outreach drives boost African American home buying rates

San Diego's harsh truth: Homeownership eludes many African American families.

S
an Diego faces a harsh reality when it comes to homeownership: Black families are less likely to own their homes compared to white residents. A report from San Diego County highlights this disparity, with white San Diegans nearly twice as likely to be homeowners.

    Eric Hellon, a local real estate agent and owner of the nonprofit Homeowner Prep, has seen firsthand how housing discrimination affects generations. "There's no generational wealth passed down," he said. "Discrimination in the past can still prevent us from building assets today."

    Hellon's organization helps first-time buyers navigate the real estate market through financial coaching, home tours, and expert guidance. He emphasizes that education is key to overcoming decades of setbacks. "The biggest feedback we get is they're closer than they thought they were," he said.

    Homeowner Prep aims to empower Black families to take control of their financial futures by breaking down barriers to homeownership. A workshop in La Mesa next month will provide home buyers with the tools and knowledge needed to succeed in the housing market.

African Americans participate in community outreach programs to increase home buying rates.