G
reg Herder, a lecturer and developer with expertise in real estate, emphasizes that this field offers a common and accessible path to high incomes. As co-director of the Center for Real Estate at Cal State Fullerton's College of Business and Economics, Herder aims to equip students with skills, network, and support to succeed in careers like sales, brokerage, escrow, appraisal, and property management.

    Herder has spent nearly 30 years leading Hobbs/Herder Advertising, which prepared residential real estate agents in the US and Canada with marketing skills. He believes that real estate offers opportunities beyond sales, such as corporate America careers dealing with real estate, property management, and appraisal. Herder wants to expose students to these paths by connecting them with companies through the Real Estate Association and organizations like the Building Owners and Managers Association.

    Herder's focus extends beyond career development to leadership education, noting that real estate companies often hire graduates from various fields, such as accounting, information systems, or marketing. He emphasizes that real estate can provide a path to build wealth faster than many other careers, if approached strategically.