A
ustralian property mogul Marty Fox has defended his company's billboards that advertise real estate agency Whitefox with the slogan "making homes more expensive since 2017". Fox, CEO and judge on The Block, believes real estate agents have a duty to sell properties for the best price possible. He argues that homeowners want to get as much money as they can from selling their homes, especially in times of high inflation and cost of living pressures.

    Fox pointed out that not all sellers are motivated by profit, citing examples such as families forced to sell due to unforeseen circumstances like a marriage break-up or medical diagnosis. He emphasized the importance of getting every dollar possible for these clients.

    The Reserve Bank of Australia's decision to keep the cash rate at 4.35 per cent has left many homeowners worried about their ability to afford their mortgages. A recent poll found that 23% of Yahoo Finance readers would be forced to sell their homes if there isn't a rate cut in February.

    Fox believes the real issue is the cost of living, which he says is out of touch and making it hard for people to get by. He argues that banks, supermarkets, and governments are all contributing to this problem through high taxes and prices. Fox sees his company's billboard as a reflection of what homeowners want: to get the best price possible for their homes in difficult economic times.