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ouglas Elliman, the leading luxury real‑estate brokerage with the nation’s highest average sales price among top firms, has announced a strategic alliance with Watson, a New York‑based award‑winning creative agency. The partnership will drive a full rebranding effort aimed at modernizing the firm’s image for today’s high‑end market.
The collaboration marks a milestone for Douglas Elliman, a brand synonymous with luxury for over a century. Watson will collaborate closely with President and CEO Michael S. Liebowitz, senior executives, and agents to craft a brand that honors the firm’s heritage while positioning it for future growth in a shifting industry.
“We’ve always been leaders in luxury real estate, and this partnership with Watson underscores our commitment to innovation while staying true to our core values,” said Liebowitz. “We’re excited to work with a creative partner that understands our legacy and the need to look boldly ahead.”
William Richmond‑Watson, founder of Watson, added, “Douglas Elliman has an iconic story. We’re honored to help write its next chapter, creating a brand experience that resonates with today’s discerning clients while celebrating the excellence that has defined the firm for generations.”
Watson’s portfolio includes Mandarin Oriental, Mayo Clinic, and Four Seasons, and its expertise in luxury positioning makes it an ideal partner for Douglas Elliman. “We believe the brand should reflect the boldness and ambition of the teams driving the industry forward,” Richmond‑Watson said.
The rebrand will cover visual identity, messaging, digital presence, and the overall client experience across Douglas Elliman’s extensive network of offices and markets. Chris Dixon, Executive Creative Director at Watson and former Creative Director of Vanity Fair, noted, “Partnering with Douglas Elliman to create a dynamic, future‑forward brand is a true honor. This collaboration reflects our shared commitment to honoring legacy while reimagining what’s next.”
Details will be released in the coming months, with a full rollout slated for Spring 2026.
**About Douglas Elliman Inc.**
Douglas Elliman Inc. (NYSE: DOUG) owns Douglas Elliman Realty, LLC, one of the largest residential brokerages in the U.S., operating in New York, Florida, California, Texas, Colorado, Nevada, Massachusetts, Connecticut, Maryland, Virginia, and Washington, D.C. The company also invests in early‑stage PropTech solutions and offers development marketing, property management, and settlement services in select markets. More information is available at www.elliman.com.
Investors and others should review material posted on investors.elliman.com and the company’s social media channels, as these may contain material information.
**About Watson**
Watson is a full‑service agency that builds brands that spark culture, move markets, and shape the future. The firm partners with leaders at pivotal moments, using design and AI to create enduring, inspiring brands that deliver cultural relevance and commercial impact. Watson says “yes” to ideas that stand out and “no” to ordinary branding.
