R
PR Mobile now offers AI‑generated CMAs that let agents pull instant, data‑driven comparables straight from their phones. The new feature, released this month, speeds up pricing discussions and gives agents a clearer, more confident footing in negotiations. AI works quietly in the background, crunching numbers, highlighting insights, and supplying the logic that backs every recommendation.

    The tool, still in beta and free for NAR members, delivers:

    * Seller and buyer CMAs for single‑family homes, condos, and townhouses

    * AI‑based comp scoring, side‑by‑side comparisons, and pricing strategy options (below‑market, market‑aligned, above‑market) with plain‑language explanations

    * Seamless handoff to Next‑Gen Reporting for a ready‑to‑share CMA report

    **How to use it**

    1. Update RPR Mobile to the latest version.

    2. Open the subject property record and tap the AI button.

    3. Choose “Seller CMA” or “Buyer CMA.”

    4. Review the AI‑scored comps (0–100). Scores flag similarities, differences, and add helpful notes.

    5. Select the comps that best fit your local knowledge; tap each to view details, proximity, and more.

    6. Pick a pricing strategy; the app explains each option with supporting comps.

    7. Adjust as needed—remove a comp, add a custom price, or change filters. AI instantly recalculates and explains the impact.

    8. Generate the Next‑Gen CMA report and share it immediately.

    **Why agents love it**

    The AI flags potential risks, surfaces the most relevant comps, and highlights what to watch if market momentum shifts. Agents can remove any comp that doesn’t fit, ensuring the analysis stays tailored. A Seller CMA shows how buyers might view the price—attractive, risky, or on‑target—while a Buyer CMA signals seller motivation and how an offer could be received, all backed by comps. The AI explains the reasoning behind every number, giving agents the confidence to discuss price with clarity. By cutting down on tapping and toggling, agents gain more time for advice and negotiation.

    **Comp selection criteria**

    * Same city or ZIP (whichever is smaller)

    * Same property type (SFR, condo/townhouse/apt, co‑op, mobile/manufactured)

    * Status: active, active under contract, pending, or sold

    * Recency: sold within the last 3 months

    * Size: within ±20% of the subject’s square footage

    For more details, visit RPR.