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RA Singapore has unveiled plans to deepen AI integration in its SALES+ app, boosting agent productivity and collaboration. The initiative follows a two‑day SALES+ Amplified Tech Bootcamp where top agents and company leaders trained teammates on advanced tools. The next phase will add cutting‑edge AI features, positioning ERA as the sole agency in the industry to offer the most sophisticated AI solutions for agents and clients alike.

    CEO Marcus Chu said, “Technology has always underpinned our success, cementing ERA’s leadership in AI adoption. Our SALES+ app already hosts over 20 AI‑powered functions, and we aim to double that by 2026. The upcoming upgrades will deliver practical, AI‑driven tools—data‑rich insights, streamlined client service, and smarter decision‑making—to give our agents a decisive edge in a competitive market.”

    ERA’s AI enhancements focus on agent efficiency, performance monitoring, and smarter decision‑making. They enable agents to strengthen personal brands, spot high‑quality leads, and close deals faster. This upgrade continues ERA’s legacy of digital innovation, dating back to Singapore’s first real‑estate tech system in 1982.

    Since its 2022 launch, SALES+ has reshaped ERA agents’ workflows—from market analysis to on‑the‑go closings—using OpenAI’s GPT‑5 and other advanced technologies. The platform’s AI Guided and Advanced Creation modules let agents instantly produce property listings, SEO‑optimized copy, event invites, and personalized greetings by specifying tone, purpose, and audience. Additional AI tools include instant translation, Google Ads generation, and an AI Legal Adviser that simplifies complex clauses for client guidance.

    AI Staging converts cluttered property photos into compelling marketing images, while the AI Script Creator generates tailored client messages and follow‑ups, seamlessly integrated with WhatsApp for enhanced communication.