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ith its unique blend of big-city energy and small-town charm, Greenville continues to attract national attention as one of the best places to live. Ranked #4 on U.S. News & World Report's 2025-2026 list of the 150 Best Places to Live, Greenville is a top housing hotspot in the country. But what makes this city so appealing to out-of-town buyers? Local real estate experts Sharon Wilson and Nick Carlson of Wilson Associates share their insights on the nuances of Greenville's housing market.
Greenville's strong job market and growing remote work opportunities make it an attractive destination for people from all over the country. With a lower overall cost of living, recreational opportunities, and a mild climate, Greenville is a desirable choice for those looking to relocate. The city's strategic location on the I-85 corridor near major metropolitan areas also makes it an appealing option.
Buyers are coming to Greenville from various parts of the country, including the Northeast, Richmond/Washington D.C. corridor, California, and Florida. They're drawn by Greenville's quality of life, amenities, and neighborhoods. When it comes to what they're looking for in a home, buyers typically want higher-end features, desirable locations, access to good schools, easier commutes, and less stress.
While downtown areas are popular, other neighborhoods like Easley and Travelers Rest are gaining traction due to their more laid-back atmosphere and proximity to the Swamp Rabbit Trail. Greenville's diverse housing options cater to various buyer preferences, from large tracts of land to lake or mountain properties, downtown condos, and suburban subdivisions with community pools.
Out-of-town buyers often have different expectations than local buyers, particularly when it comes to timeline and budget. They may need to make a decision quickly due to job opportunities or family situations, whereas local buyers can take their time to find the perfect home. Agents familiar with Greenville's market dynamics are essential in helping out-of-town buyers navigate the process.
When working with out-of-town buyers, agents must provide education on market trends and area specifics. These buyers may be accustomed to longer commutes and higher prices, making it challenging for them to adjust to Greenville's market conditions. All-cash offers are common among these buyers, but they can present challenges due to the need for speed and potential scams.
To avoid misunderstandings during remote transactions, communication is key. Agents should use tools like FaceTime and Zoom to maintain a personal connection with clients and keep them informed about progress. A good comparative analysis of comparable properties can help level-set expectations and ensure a smooth sales process.
Recent interest rate fluctuations have impacted buyer behavior in Greenville, causing properties to stay on the market longer and leading to price reductions. Sellers should be aware that real estate is local, and national trends may not directly affect their market. Despite increased inventory, Greenville remains a seller's market, with statistics showing it outpacing national sales and demand.
Out-of-town buyers prioritize square footage, quality of life, and convenience when making home choices. They often seek relaxation-oriented amenities, lower maintenance items, and space for home offices, storage, and entertaining. To attract these buyers, sellers should focus on online marketing, professional staging, and curb appeal. Working with an experienced agent who has global connections and a strong online presence can significantly increase the chances of selling a property quickly and efficiently.
