E
ditor’s note: This is the cover story from RISMedia’s December 2025 Real Estate magazine.
**BoldTrail’s HomeSearch AI: Redefining the Agent‑Client Journey**
As 2026 approaches, top teams face a crossroads: lead generation, client engagement, and AI integration. Inside Real Estate’s CEO Joe Skousen says the solution is to empower agents with a platform that owns the entire home‑ownership lifecycle. BoldTrail’s new HomeSearch AI lets buyers type natural‑language queries—“craftsman with a two‑car garage, spa‑like baths, sidewalks and parks”—and the AI interprets intent, not just keywords. Skousen credits early acquisition of ListAssist for building the AI into the platform’s foundation, giving it a 20‑ to 40‑fold boost in database conversations.
BoldTrail focuses on database reactivation rather than chasing new leads. Agents receive 160 million alerts monthly; when a search matches a property, the system sparks a natural conversation. Skousen stresses outcomes over features: AI must surface hidden inbox opportunities, improve engagement at every touchpoint, and simplify workflows. The platform eliminates “sprawl” by integrating with BackOffice or serving as a hub for other tools, ensuring flexibility whether a brokerage adopts the full stack or plugs in existing solutions.
In 2026, Skousen urges agents to move beyond transactional thinking and embrace the full home‑ownership journey—renovations, refinancing, equity tracking—unlocking a vast, untapped market. BoldTrail’s roadmap expands partnerships and data flow, always asking whether the tool helps agents build lasting client relationships.
**PropStream: Turning Leads into Opportunities**
Brian Tepfer, CEO of PropStream, redefines lead generation as “opportunity” hunting. After acquiring BatchLeads and BatchDialer, PropStream now offers a data‑rich ecosystem that identifies qualified prospects—those facing life changes, financial distress, or pre‑foreclosures—using machine learning. BatchLeads’ skip‑tracing improves connectivity, while BatchDialer’s live AI scripts generate contextual prompts during calls, acting as a real‑time coaching assistant.
PropStream’s nationwide database (160 million parcels, 165+ filters) lets agents target homeowners likely to move, whether due to affordability shifts, liens, or equity changes. Tepfer emphasizes readiness: agents must act when market conditions shift, and training is critical. Weekly webinars, live support, and a U.S.‑based help desk ensure users maximize the platform.
Tepfer’s AI strategy is supportive, not gimmicky. AI assists agents in making informed decisions, surfacing insights they might miss, and driving more deals. Consistent use of AI gives agents a competitive edge. Tepfer hints at continued innovation with evolving machine learning and AI tools.
**RISE by MoxiWorks: Empowering Brokers and Agents**
MoxiWorks launched RISE at the 2025 NAR NXT Expo, targeting brokerages of all sizes. Kim Koraca explains that RISE fills a gap left by legacy products, offering a flexible, all‑in‑one platform that integrates CRM, email marketing, and native‑AI insights. Pricing is modular: brokers can start low and let agents self‑upgrade, while a premium package offers unlimited features.
RISE’s native‑AI relationship intelligence surfaces opportunities agents didn’t know to ask for—dormant leads, matching listings, or comparative market analyses. Agents can launch email campaigns or build presentations with a tap, customizing or approving AI‑generated content. The AI prioritizes daily tasks, freeing agents to focus on high‑value interactions.
Monthly releases will add team‑centric features, allowing brokerage teams to maintain autonomy while aligning with brand standards. MoxiWorks remains committed to a user‑friendly platform that balances agent productivity with brokerage control.
For more information, visit boldtrail.com, propstream.com, and moxiworks.com/solutions/rise.
