O
ver the weekend, Google inserted several for‑sale listings directly into mobile search results after piloting a paid partnership with AI‑driven broker HouseCanary. The experiment, limited to a handful of U.S. markets, linked search terms to full property pages that include agent contact info and tour scheduling. A screenshot shared by Mike DelPrete showed the results were a curated set from a paid collaboration between Google and ComeHome, not sponsored by agents or brokers.

    HouseCanary runs the national brokerage ComeHome and supplies a data‑analytics arm that delivers property valuations, market forecasts, and AI insights for roughly 100 million U.S. homes—over half of the country’s 150 million‑house stock. Its “HouseCanary AI” platform offers a full‑funnel research assistant, one‑click document downloads, and alerts when off‑market homes are about to be listed.

    Google, a major search player rivaling Zillow, now has a powerful data partner in HouseCanary. If the weekend trial proves successful, the company may roll the feature into more markets, potentially scaling the service worldwide. With OpenAI’s recent deals with REA Group (Australia) and Scout24 (Germany), AI leaders are aggressively entering the global real‑estate arena, setting the stage for future portal battles.