V
eterans represent a significant and underserved niche in the US real estate market. The VA-backed loan program has supported over 28.5 million home purchases since 1944, with total VA loan originations surging 45% year-over-year in the first half of Fiscal Year 2025. As of May 2025, nearly 259,000 VA loans totaling over $100 billion had closed.

    To tap into this market, real estate agents should position themselves as veteran specialists by highlighting their military connection or appreciation and earning the NAR Military Relocation Professional (MRP) certification. Agents should also learn about and simplify VA financing, including the benefits of 0% down, no PMI, competitive rates, and no prepayment penalties.

    To generate leads, agents can engage with base communities, VFW halls, spouse groups, and Veteran events, host workshops on VA loans, and build relationships through social media. Creating veteran-centered educational content, such as downloadable guides and videos, can also help attract veterans to their services.

    Agents should adapt to military life timelines by understanding PCS cycles, deployments, and relocation deadlines, mastering VA Power of Attorney forms, and using virtual tools for flexibility and responsiveness. Educating sellers and fellow Realtors on VA loans can also help remove friction and build reputation.

    To stand out as a VA-savvy agent, include a "VA Loan Facts for Sellers" handout in every listing packet and provide clients with a "VA Resource Team" handout featuring trusted professionals. Building relationships with veteran nonprofits, sponsoring military appreciation events, and supporting local memorials can also help earn trust and become the natural referral choice.

    By mastering VA lending, educating buyers and sellers, and showing up with knowledge and care, agents can thrive in this booming market and make a real difference for veterans.