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ndigo, the first AI-powered platform for home negotiations, has secured $8 million in funding to deliver offer insights and transparency nationally. This investment will enable Indigo to expand across markets representing 75% of all US home transactions by 2025.
Since its launch, Indigo has experienced rapid growth, exceeding 20% market share of home offers in its initial markets. The seed round was led by Pete Flint at NFX, Clelia Warburg Peters at Era Ventures, and Paul Irving at GTM Fund, with additional support from 1Sharpe Ventures and Jake Seid.
The $2 trillion home offer market is plagued by a manual and disjointed process surrounding complex legal documents and limited information sources. Indigo aims to unify the negotiation experience with real-time offer insights, bringing speed and competitiveness to real estate agents, buyers, and sellers.
Indigo's Home Checkout platform provides a collaborative experience with insights built directly into workflows, allowing users to design, submit, receive, and negotiate offers in one place. By automating tedious administrative tasks, Indigo saves time and brings visibility, clarity, and simplicity to the process.
According to Shaival Shah, Co-Founder and CEO of Indigo, "Homebuyers, sellers, and agents face significant challenges today, including affordability, limited inventory, complex negotiations, and new commission structures. Our platform empowers all parties with the tools and context to balance market conditions, buyer means, and seller needs."
