realestate

Jason Oppenheim redefines Clear Cooperation in real estate industry

Jason Oppenheim addresses controversy surrounding Clear Cooperation Policy after sharp rebuke from Compass CEO Robert Reffkin.

J
ason Oppenheim wants to set the record straight on the Clear Cooperation Policy. When he responded sharply to a social media post by Compass CEO Robert Reffkin, it sparked a heated debate about the National Association of Realtors' 2020 rule. The policy requires agents to list properties on the Multiple Listing Service within one business day of public marketing, with an option for sellers to opt out.

    Oppenheim's goal is not to abolish or revise CCP, but to have an honest conversation about its impact without corporate self-interest clouding the discussion. He recalls a time when pocket listings were rampant and inexperienced agents overpriced properties, harming buyers and sellers. This led to large brokerages dominating the market, stifling competition from smaller firms.

    Removing CCP would give new agents and small brokerages a significant disadvantage, Oppenheim argues. In contrast, commercial real estate operates with more transparency, where information is not hoarded by agents. He acknowledges that his own business might benefit from CCP's removal but emphasizes that he wants fair competition, where brokerages compete on value, services, and branding rather than offering lower splits or bonuses.

    Oppenheim rejects the idea of being an idealist, saying it's about having a level playing field where companies compete honestly. He believes that if everyone acknowledges their self-interest, we can move towards a more transparent market.

Jason Oppenheim speaking at real estate conference about innovative cooperation strategies.