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ETSET Pilates, a rapidly expanding Reformer Pilates franchise, partners with upscale residential and retail projects to embed wellness into luxury living. By locating studios in five‑star hotels, luxury condo towers, and mixed‑use developments, the brand offers design‑focused, high‑touch fitness spaces that fit the lifestyles of affluent communities.
Michael Zennedjian, VP of Real Estate & Construction, explains the approach: “We choose sites that mirror our clients’ lifestyles—whether beside a hotel, inside a condo tower, or in a wellness‑centric mixed‑use development. Each studio feels local yet unmistakably JETSET.” With a decade in real‑estate development and leasing, Zennedjian has guided site selection, negotiations, and buildouts for brands like Goldfish Swim School and Dentologie, ensuring creative vision aligns with financial goals.
Key locations that illustrate the luxury strategy include:
- **Midtown Nashville** – Moore Building, a historic‑modern landmark in Midtown.
- **North Hills, Raleigh** – Park Central, a premier mixed‑use destination.
- **Union Market, Washington, DC** – Margarite at Union Market, a luxury development amid top dining.
- **Flagler Village, Fort Lauderdale** – EON Squared, a sophisticated residential‑retail community.
- **Coconut Grove, Miami** – Mr. C Residences, a waterfront luxury complex.
- **SoHo, New York** – A prime retail space in a high‑traffic corridor.
This model turns each studio into a lifestyle hub within luxury neighborhoods, blending design, accessibility, and wellness. Since launching its franchise in 2022, JETSET Pilates has become one of the fastest‑growing boutique fitness concepts, with plans for over 200 studios across the U.S. and Australia.
For franchise opportunities, visit https://jetsetpilates.com/franchise/.
Contact: Elise Fricilone, Franchise Elevator, [email protected]
