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aid release. Direct distributor for inquiries. Koddi Inc unveils a new commerce‑media benchmark that evaluates maturity across major verticals, pinpoints challenges, and delivers a growth playbook.

    Koddi, the premier commerce‑media platform for enterprises, today announced the All Commerce Media Playbook, a study commissioned by Forrester Consulting. The research surveys retail, travel & hospitality, financial services, transportation & logistics, real estate & home services, QSR, and automotive, measuring maturity in strategy, technology, measurement, and operations.

    Key findings: 42 % of respondents say their commerce‑media operations are operationalized or fully advanced, yet only 13 % qualify as “trailblazers.” The industry is still unlocking its full potential. Commerce‑media revenue is projected to surpass $1.3 trillion by 2030. Networks range from pilot projects to enterprise‑grade programs, and the playbook guides each sector toward scalable, connected networks.

    The study defines three maturity tiers:

    - **Nascent (49 %)** – early pilots, limited first‑party data.

    - **Emerging (38 %)** – building structure, defined revenue goals, early platform partnerships, growing cross‑team coordination.

    - **Trailblazers (13 %)** – commerce‑media as core growth strategy, integrated tech stacks, AI‑driven targeting, full‑funnel measurement tied to business outcomes.

    Retail and financial services are close to trailblazer status. Retail has 22 % trailblazers but struggles to unify media ecosystems. Financial services excel in data maturity but are cautious in activation; 26 % offer full‑funnel commerce media, yet need better data collaboration, automation, and attribution.

    Real estate, QSR, travel, and hospitality show strong potential but lack unified systems. Real‑estate and home‑services trust audiences deeply but need automated workflows; QSRs possess transaction and loyalty data but remain in test‑and‑learn phases; travel and hospitality capture intent data but face fragmented systems and long conversion paths, with only 8 % trailblazers.

    The playbook equips each industry to adopt best practices, close maturity gaps, and accelerate toward scalable, truly connected commerce‑media networks.