T
he real estate marketplace is evolving with the integration of technology. Final Offer, a real-time offer platform, has launched in the Dallas-Fort Worth market through partnerships with several Keller Williams brokerages. This expansion provides over 6,000 additional agents access to its marketplace for both on- and pre-market listings. Sellers can now use tools like "buy it now" pricing and flash sale launches, while agents are notified of new options, offers, and deadlines.

    Buyers and sellers want personalized deals that fit their situation, according to Smokey Garrett, co-founder and CEO of KW GO. Partnering with Final Offer allows agents to stand out and deliver clients more ways to win. Other Keller Williams brokerages partnering with Final Offer in the Dallas-Fort Worth area include Keller Williams Realty Allen and several others.

    FAZZIE, a Maryland-based startup, has launched an AI-powered home search app that uses a Tinder-like interface to match buyers with homes fitting their preferences and budget. The app connects buyers directly with licensed agents and provides CRM tools, streamlining the process and saving time.

    Amplifiles, a Finnish startup, is raising money to bring video marketing to every listing. They convert real estate photos into high-quality videos in under five minutes, aiming to make video marketing accessible beyond the luxury segment. The funding will accelerate product development for the company, which already serves customers worldwide.