C
o-founder Gary Keller will be discussing the state of the housing market at Keller Williams' first major event since naming a new CEO. The Mega Agent Camp, set for August 11-14 in San Antonio, aims to help nearly 4,000 attendees improve their skills and thrive in a sluggish real estate market.

    Key topics include artificial intelligence (AI) and social media authenticity, with educational material on both. Keller Williams is rolling out its own AI playbook and bringing in experts from Google's Gemini to discuss generative AI. Jason Abrams, head of industry and learning for KW, notes that AI can give agents a significant advantage, likening it to having "an incredible amount of horsepower."

    While many are already using AI to streamline paperwork, Abrams highlights the importance of lead generation and being known in today's market. The event will explore how to balance digital and physical presence to build trust with clients.

    In addition to AI discussions, Mega Agent Camp will feature traditional classes on marketing, leadership, and community giving. Co-founder Gary Keller will also share his insights on the real estate economic landscape and AI's impact.

    Following a busy spring that included adding a private equity partner and new CEO, KW is adjusting to change by focusing on its core mission of building lives worth living and businesses worth owning. The company has seen improvements in its operational back-end, allowing it to focus on people development and education.