realestate

KW's Family Reunion: A Reality Check in the Holiday Season

Keller Williams flagship event aims to help agents navigate and thrive in the current real estate slowdown.

T
he Keller Williams Family Reunion conference in Las Vegas is gearing up to help agents navigate the current real estate slowdown. With over 8,700 attendees and 10,000 joining online, the event will feature keynotes, breakout sessions, and expert insights on the state of the housing market. Co-Founder Gary Keller will share his perspective on the industry's challenges.

    The conference comes at a critical time, as home sales ended 2024 at a 30-year low and 2025 is off to a slow start due to high mortgage rates and weak demand. Jason Abrams, head of industry and learning at Keller Williams, acknowledges that this slowdown will persist for a while longer, likely another two years.

    To help agents thrive during this period, KW leadership emphasizes the importance of client education and having more conversations with potential clients about real estate. By focusing on transactions they can capture now, agents can sustain themselves despite market uncertainty. Abrams notes that there are still enough housing units being sold to support a successful career in real estate, but it requires adapting to the current conditions.

    The conference will provide guidance on how to navigate these challenges and come out stronger on the other side. With a focus on actionable advice and practical strategies, attendees can learn how to "get through it" and thrive in the next year.

Family reunion gathering amidst holiday chaos in a suburban neighborhood setting.