P
ort St. Joe, Fla. – Sabrina Burke, a 30‑year‑old real‑estate agent and mother of TikTok star Emma Grace, made her national TV debut on NBC’s Jimmy Fallon show “On Brand.” After a surprise call from NBC, Burke was invited to compete in a reality‑style marketing contest where contestants create ads for major brands such as Dunkin’ Donuts, Sonic, KitchenAid, Southwest Airlines and Marshall’s. The show pits people from diverse backgrounds—none of whom are traditional advertising professionals—against each other, with the winning campaign airing as a real commercial after each episode.
Burke has sold homes in Port St. Joe for over three decades and never imagined she could market anything beyond real estate. “I’ve spent my career selling houses, but I didn’t know I could market other products,” she said. A life‑changing event in 2024, when she was struck by lightning and survived, gave her the confidence to seize the opportunity. “I thought God saved me for a reason, so when this chance came, I had to take it,” she explained.
For Burke, “On Brand” was more than a competition; it was a chance to represent the South, women in their 50s, and professionals from non‑marketing fields. She appeared in every episode of the season and advanced to the semifinals, earning praise for her creativity and determination. She noted that her Southern background and experience as a woman in her 50s brought a fresh perspective to the competition, and she felt proud to showcase her community on a national stage.
Burke’s journey began in Port St. Joe, where she has helped families find homes for over three decades. The NBC call came unexpectedly, and she recalls the excitement of stepping onto a set in New York City with Jimmy Fallon. The show’s premise is simple yet thrilling: ordinary people with no formal advertising training are challenged to craft compelling campaigns for big brands. Each episode culminates in a live broadcast of the winning ad, giving contestants real‑world exposure.
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