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ealtor.com has introduced “Spotlight Listings,” a new tool that lifts a property’s rank in search results and maps, promising roughly twice the exposure. The feature also upgrades listing photos, adds ZIP‑code‑targeted emails to high‑intent buyers, and mirrors Zillow’s Showcase. Realtor.com says it will help sellers attract serious buyers and close more deals. The company also refreshed its “Local Expert” product—an agent’s online billboard—adding site ads, enhanced profiles, and premium search placements. “With the market favoring buyers, agents need tools that promote homes and elevate their brand,” said Owais Siddiqui, senior director of product management.
MoxiWorks launched RISE, an AI‑centric marketing platform that goes beyond a CRM by continuously analyzing client behavior, predicting intent, and recommending daily actions. Features include contact prioritization, predictive modeling for likely transactions, and personalized marketing content. Agents can tailor the system through their responses to RISE’s suggestions. The platform is currently limited to select brokerages and will roll out nationwide in 2026.
California’s largest MLS, CRMLS, expanded its partnership with SkySlope by adopting “Breeze,” a streamlined solution for seller disclosures that offers an end‑to‑end, user‑friendly experience.
RateMyAgent and Curated Social have merged into a single “Local Expert Marketing” platform, rebranded as Renowned. The new tool combines verified reputation data with automated marketing to help agents win more listings and buyer business.
reDataExport, a UtahRealEstate.com spin‑off, launched a public portal for the New Mexico MLS at RealEstateOfNewMexico.com, featuring an AI‑enhanced search experience.
Fractional‑investing firm Arrived secured $27 million in new funding and unveiled its Secondary Market, a peer‑to‑peer platform that lets investors buy and sell rental‑property shares directly, aiming to make real‑estate investing as liquid as the stock market.
Property‑intelligence platform RealReports received $1 million from MLS partners such as MetroList and MLS Now. The capital will support sales growth and product development; the company already has over 50 partnerships.
REdistribute has made its MLS data available on Snowflake, enabling institutional users to pull, store, and analyze MLS information in real time. The integration, announced by CEO Amy Gorce, enhances data accessibility, transparency, and decision‑making across housing and finance sectors.
