H
OUSTON – On November 16, 2025, the National Association of REALTORS® (NAR) announced the adoption of its 2026‑2028 Strategic Plan, following unanimous approval by the Executive Committee. The plan, shaped by insights from over 150,000 industry voices, outlines a roadmap to modernize the organization and enhance the member experience, taking effect January 1 2026.
CEO Nykia Wright said, “NAR is rebuilding trust through the largest transformation in real‑estate history. This data‑driven plan ensures we invest in initiatives that matter most to members and the industry, and it includes clear success metrics so stakeholders can hold us accountable.”
By implementing the plan, NAR will upgrade its operations, increase member value, adapt to a changing market, and provide transparent performance indicators. The three‑year strategy emerged from listening to members and stakeholders, resulting in 24 prioritized initiatives that will fulfill commitments to members, partners, the industry, and consumers.
**Commitments**
*Member experience – Empower REALTORS® to thrive*
• Expand tools, training, and support so agents grow their businesses, enhance well‑being, and serve clients confidently.
*Partner collaboration – Drive joint solutions*
• Co‑create programs, share resources, and align messaging to boost REALTOR® value and sustain a healthy real‑estate ecosystem.
*Industry advocacy – Protect legal interests*
• Shape legal protections that reflect REALTORS® priorities and strengthen industry resilience.
*Consumer advocacy – Promote property ownership*
• Advance policies at all government levels to support a robust real‑estate economy.
**Modernizing the association**
*Proactive organization – Build for the future*
• Revamp financial and operational systems to deliver faster, smarter support that meets current needs and anticipates tomorrow’s.
*Partnership foundations – Rebuild trust*
• Foster deep, transparent partnerships with shared goals to deliver lasting value to REALTORS® and stakeholders.
*Professionalism – Recommit to standards*
• Strengthen ethics, cultivate technical knowledge, and elevate both current and emerging REALTOR® leaders.
*Brand trust – Cultivate confidence*
• Position the REALTOR® brand as a trusted symbol of expertise, integrity, and reliable service for consumers.
**About NAR**
NAR engages in all facets of residential and commercial real‑estate. The REALTOR® mark is a registered collective membership symbol for professionals who belong to NAR and adhere to its strict Code of Ethics. Free consumer guides on buying, selling, and negotiating are available at facts.realtor.
