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J Transit has launched The LAND Plan, a strategy to raise $1.9 billion in non‑farebox revenue over 30 years by unlocking value from its 8,000‑acre real‑estate portfolio. The plan could generate up to $14 billion in statewide economic activity, add roughly $1.6 billion to municipal budgets, create 50,000 jobs, and deliver 20,000 new housing units.

    “By charting a path for future administrations, this pioneering plan maximizes revenue opportunities beyond fares for NJ Transit, the state, and the communities it serves,” said President and CEO Kris Kolluri. “The actions outlined are suggestions, not mandates, and I respect New Jersey’s home‑rule tradition. I look forward to collaborating with lawmakers, municipalities, and elected officials.”

    Key revenue streams identified for the next 30 years include:

    - Transit‑oriented development: walkable, mixed‑use hubs around stations could bring $780 million–$1.1 billion.

    - Industrial parks: suitable flat parcels for warehousing could yield $150 million–$300 million.

    - Short‑term uses: events, film shoots, pop‑ups could add $15 million–$30 million.

    - Retail concessions: tenant rents in station spaces could generate $80 million–$100 million.

    - Advertising: digital displays, station signage, vehicle branding, and naming rights could produce $40 million–$130 million.

    - Parking optimization: station lot fees, shared with municipalities or private operators, could add $170 million–$230 million.

    - Wetland banking: restoring or preserving 150–170 acres of wetlands would earn ecological credits.

    - Solar power: development of solar projects on parking canopies and rooftops could supply up to 5 MW.

    These figures come from NJ Transit’s internal analysis. Further details are available on the agency’s website.