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Nevada-based real estate brokerage, led by local broker Michelle Barney, has joined the Century 21 network to expand its presence in northern Nevada. Barney's firm, Nevada Prime Real Estate LLC, will now operate as Century 21 Prime.
The affiliation provides access to Century 21's national platform, technology, and training tools for agents. "Our goal is to fully immerse ourselves in the community," Barney said. "I believe our values align with Century 21's brand identity, and this partnership will help us achieve our vision."
Barney's firm serves clients from Fernley to Reno, Nevada. With over a decade of experience in real estate, she launched her own brokerage in February 2020, just before the pandemic hit. She credits that period with teaching her crisis management skills.
"We're committed to helping those who live and work in our community," Barney said. "We'll provide a one-stop-shop for all their real estate needs." With Century 21's support, she aims to recruit more agents, expand her business, and explore future acquisitions.
"Michelle has a deep understanding of the Nevada market, from Las Vegas and Reno to desert towns," said Mike Miedler, president and CEO of Century 21 Real Estate. "We're excited to help her tap into the latest tools and technology while promoting her small-town values."
