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Virginia startup, Sellona, is shaking up the homebuying process by cutting out real estate agents and commission fees. Co-founder Sarah McLaren, a former agent in Northern Virginia, wants to connect buyers and sellers directly through her platform.

    The traditional 5-6% commission on a $2 million house can be as high as $100,000 to $120,000. Sellona's app works like a matchmaking service for real estate, pairing buyers with mortgage lenders, attorneys, inspectors, and other experts. Sellers create a listing profile, and once matched, the app guides buyers through a checklist to complete the transaction.

    Buyers benefit from no commission fees; instead, Sellona makes money by hosting ads from experts on its platform. McLaren emphasizes that the process is secure and streamlined, eliminating the need for contracts and days on the market.

    Sellona plans to launch an AI-powered app soon, which will further simplify homebuying. McLaren believes AI will play a significant role in predicting buyers' needs and timing. With technology already facilitating job searches, partner connections, and car purchases, it's not far-fetched that it could also help find one's next home – potentially making the process as seamless as swiping through a dating app.