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ew York Department of State alerts buyers that AI‑generated photos in property ads are on the rise, potentially deceiving consumers and breaching advertising rules. Secretary of State Walter T. Mosley cautions that while AI can help visualize a home, it may also distort reality. He urges agents to list responsibly and buyers to stay alert.
The state enforces real‑property statutes that can discipline brokers or salespersons who advertise falsely, including fines. Buyers should conduct due diligence before engaging a professional:
- Seek recommendations from friends, family, or the Better Business Bureau; check for complaints.
- Verify the agent’s New York license via the Department of State Public License Search, confirm the listed phone number, and request a photo copy of the license.
- Inspect listing images for AI artifacts: odd textures, inconsistent lighting, watermarks, or overly perfect backgrounds that hide flaws.
- Remember that genuine homes show minor imperfections; suspect images that appear flawless.
Never send money or a holding deposit, or share personal data, until you have met the agent and inspected the property in person. If you spot a misleading listing, report it to the New York State Department of State for investigation.
