L
una Zenati and Nieke Valadez are co-founders of REAL Dallas Properties and Management in Dallas, Texas. They serve the Dallas-Fort Worth region with a team of 70 agents across one office.

    Key to their success is maintaining a strong team culture where everyone feels comfortable asking questions and seeking help. Their favorite part of working in real estate is fostering relationships with both agents and clients, particularly during significant life events like buying or selling a home.

    When deciding on a partner for United Real Estate | Dallas, Luna Zenati emphasized the importance of offloading administrative tasks to focus on growth. Nieke Valadez added that their agents were initially shocked by the merger but soon became excited about the benefits, including higher commissions and access to new services like PPO health plans and national training.

    The transition from a brokerage commission-split model to a transaction-fee model has made their agents more competitive, allowing them to keep most of their commissions. This change has also given them flexibility in negotiating deals and renewed their desire to excel in their careers.

    Luna Zenati noted that the partnership with United Real Estate | Dallas has allowed her and Nieke Valadez to focus on their personal lives and real estate journeys, which they hadn't been able to do in five years. The resources provided by United have also helped their agents navigate new rules and regulations following the NAR settlement.

    As members of United's National Broker Network, Luna Zenati and Nieke Valadez appreciated the opportunity to connect with other brokers who understand their challenges and experiences. They encourage boutique brokerage owners facing similar challenges to consider partnering or merging with a larger organization to offload stress and reap benefits.