T
he Coley Group, a Raleigh-based real estate firm, is marking its 25-year milestone of guiding newcomers and locals in making informed real estate investment decisions. Founded by Gretchen Coley, the company has grown exponentially since its inception in 2000, offering unparalleled service, innovation, and community connection to those seeking their next home.

    From humble beginnings as a solo operation with Coley in new home sales, The Coley Group has evolved into a powerhouse brand, boasting over 30 professional staff and agents. Under Coley's leadership, the company transitioned from master-planned neighborhood development to general brokerage in 2016, launching The Coley Group under her name.

    Coley's passion for storytelling drove her early success, as she crafted narratives for properties that went beyond mere sales pitches. "I loved giving the properties an identity of their own," she says. "Who was going to live there? What would their lifestyle be like?" This approach enabled her to shape the stories of entire communities.

    The Coley Group's growth is a testament to its people-centric philosophy, which prioritizes relationships over transactions. Every client receives personalized service, powered by an in-house marketing team and dedicated agents. This commitment to consistency has established The Coley Group as a leader in real estate and a trusted household name in Raleigh.