T
he HousingWire Editors' Choice Awards recognize outstanding individuals and organizations in the industry. Nominations for the 2025 Finance Leaders Award are open until January 31, 2025. To celebrate this recognition, we spoke with Kevin Thompson, Head of Finance at PURE Property Management, a 2023 Finance Leader.
Thompson's forward-thinking approach to finance leadership has led PURE to maintain its high-tech, high-growth focus despite navigating challenges in the real estate market. As we look ahead to the 2025 Finance Leader awards, his insights offer a glimpse into the evolving role of finance leaders.
HousingWire: What economic and market trends do you anticipate impacting mortgage and real estate in 2025, and how will you adjust PURE's financial strategy?
Kevin Thompson: Supply is key. Increasing consensus suggests that addressing supply issues can solve many problems facing investors and consumers, leading to a healthier housing economy. We may see faster alignment on housing supply solutions following recent natural disasters.
HousingWire: How do you approach budgeting in a market with increasing cost pressures, compliance demands, and technology investments?
Kevin Thompson: Finding a balance between growing profit and investing in people, programs, and technology is crucial. It involves collaboration among the team to create a unique competitive advantage while enhancing customer experience and brand awareness.
HousingWire: What role do data and technology play in your financial planning and forecasting for 2025?
Kevin Thompson: Data and AI-supported analytical tools are essential for establishing core assumptions and forecasts. We rely on two-factor authentication of any assumption or forecast with data, using AI to make this process faster and easier.
HousingWire: What are you most excited about in the industry in 2025?
Kevin Thompson: I'm optimistic that we'll see a return of growth capital in 2025, making it less burdensome for companies like PURE. This could lead to increased investment in customer experience and other areas driving growth.
