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t Keller Williams' Family Reunion, co-founder Gary Keller and other leaders discussed the uncertain economy's impact on real estate. Key takeaways include:
The current economic uncertainty is causing buyers to hesitate, but agents can reassure them that there's no perfect time to buy – just "buy real estate and give it time." Home sales are expected to slightly improve in 2025, presenting opportunities for agents who solve clients' problems.
Keller Williams Co-Founder Gary Keller believes a reset could be coming to the real estate market. He cited tariffs as a driving force behind this change, which can lead to economic slowdowns and rising unemployment. Historically, tariffs have driven up prices, reducing spending and culminating in an economic downturn.
In a potentially broader economic downturn, there may be more supply on the market, putting pressure on housing prices and creating opportunities for homebuyers. However, today's buyers are concerned about buying at the top of the market, leading to weak demand. Agents should remind clients that homeownership has long-term benefits.
Keller predicts existing home sales will end 2025 around 4.2 million, a slight improvement over previous years. He estimates it'll take two more years for the market to recover from its current "trough." Industry leaders face uncertainty due to policy and organizational changes at the federal level, making forecasting challenging.
Agents must focus on helping clients navigate this uncertain environment by solving specific problems. As Jason Abrams noted, in times of change, people seek those who can address their unique concerns. Agents should identify the market's current pain points and tailor their approach accordingly.
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