G
eorgia's real estate market is experiencing a surge in demand, with many homebuyers drawn to the state's thriving economy and job market. According to Ryan Serhant, CEO of SERHANT and star of Netflix series "Owning Manhattan," his brokerage has seen an influx of clients moving to or investing in Georgia, particularly in Atlanta and Savannah. The state's vibrant economy, driven by its tech and entertainment industries, is a major draw for businesses and individuals alike.

    Georgia's economy grew 3.1% in 2024, with the number of jobs increasing by 60,400 during the year. The median sales price of homes in the state rose 2.9% year-over-year, while closed sales and pending sales saw modest increases. Serhant notes that demand is strong in both urban and suburban areas, with a roughly 50-50 split between the two.

    Atlanta's entertainment industry has also contributed to its growing real estate market, with many film and television productions choosing to shoot on location in the city due to its favorable tax climate and safety record. In 2024 alone, Georgia saw an estimated $2.6 billion in spending from film and television producers, bringing the total to over $11 billion since 2015.

    Serhant believes that Atlanta's job market, which has seen a 4.9% increase in pending home sales and a 3.4% jump in closed sales during 2024, will continue to drive growth in the real estate market. While interest rates may be a concern for some buyers, Serhant notes that Atlanta is not seeing the same level of hesitation as other markets.

    Looking ahead, Serhant predicts that Georgia's real estate market could see a roughly tenfold increase over its closest competitors in the next five years, driven by continued job growth and potential interest rate cuts. With the state's population expected to grow at an annual pace double the national average, Georgia is poised for significant economic expansion and real estate growth in the coming years.