C
ompass is offering a sneak peek at its research on the impact of "pre-marketing" listings through Private Exclusives and Coming Soon channels. The findings suggest that home sellers who control when to list their properties on the Multiple Listings Service (MLS) see higher sale prices and quicker offers.

    According to Compass, home sellers who opted for extended marketing saw increased sale prices and faster offers. This is seen as an encouraging signal by Dave Crosby, chief data officer at Compass, validating the company's stance that sellers should have more choices in how they market their property and list on the MLS.

    The new data comes on the heels of a Zillow study which found that sellers who didn't list on the MLS "left over $1 billion on the table" in 2023 and 2024, with an average loss of nearly $5,000 per home. A similar study by Bright MLS also had similar findings.

    Compass' report focused on its own sell-side transactions in 2024, comparing listings that were pre-marketed through private networks before going on the MLS to those that went straight to the MLS. The results showed that pre-marketed homes were associated with a 2.9% higher close price and received accepted offers 20% faster.

    The industry continues to debate Clear Cooperation, with Compass CEO Robert Reffkin advocating for an end to the policy, which requires homes to be listed on the MLS within one business day of being publicly marketed. The National Association of Realtors is considering the policy's future but has not set a specific date for a decision.