T
his week's product roundup features a mix of innovative marketing campaigns, new listing experiences, and cutting-edge tools for real estate professionals.

    In Spain, Fotocasa has partnered with Atlético Madrid footballers Koke, Marcos Llorente, and Rodrigo Riquelme for its latest advertising campaign. The partnership is part of a series of collaborations between the platform and the club for 2024.

    Meanwhile, Realestate.com.au in Australia has launched its next-generation property listing experience, which includes larger image sizes, an AI-led image data feature, and a stronger brand presence for listing agents. According to Melina Cruickshank, Chief Product and Audience Officer at REA Group, the new listings will undergo significant changes over the next year.

    In Asia, PropertyGuru has launched MarketWatch, a tool that allows real estate agents in Singapore to create watchlists, scan market movements, and uncover co-broking opportunities. Agents can set criteria such as property type, location, and budget, and receive real-time updates on new listings and price changes.

    Realestate.com.kh in Cambodia has opened a physical office in Phnom Penh, which will serve as a hub for local agents, buyers, and sellers. The office will offer free consultations and host industry events, training sessions, and sales events to boost professionalization in the local real estate market.

    AtHome.jp has launched a new-build housing search engine that allows users to search for home builders and construction companies, and browse model homes and sample designs. The service is designed to cater to the demand for custom-built homes in Japan.

    Realtor.com has released an enhanced map-based search feature that uses colour-coded map layers to help homebuyers visualize key market data in desired neighbourhoods. The new map offers 11 map layers, including home estimates, lot size, and market hotness.

    Zumper has introduced a filter for rental listings that allow subletting on Airbnb, allowing users to discover multifamily communities where they can earn extra income from renting out their unit part-time. According to Anthemos Georgiades, CEO of Zumper, the partnership with Airbnb will usher in a new age of flexible renting.

    Zillow has added third-party climate risk data to its sale listings, which includes flood, wildfire, wind, heat, and air quality risks. The data is provided by First Street and will be displayed on listing pages along with interactive maps and insurance requirements.

    In the UK, Jitty has launched a search filter for "fixer-uppers" or properties that require renovations, in response to user feedback. According to Graham Paterson, co-founder and CEO at Jitty, the filter will allow home searchers to find or avoid these types of properties according to their needs.