R
eal Estate News highlighted the success of Real Brokerage in 2024, led by President Sharran Srivatsaa, amidst a challenging year for the industry. Real experienced significant growth in agent count, transactions, and share price, outperforming many other brokerages. Srivatsaa's leadership, characterized by ambition and empathy, played a crucial role in driving this growth and fostering loyalty among agents. Real's innovative cloud-based model, combined with a focus on agent education and morale, has set the company apart from competitors and positioned it for continued success. Srivatsaa emphasizes the importance of ongoing innovation to prevent commoditization and maintain a positive culture within the company.