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ealtyAds, an AI‑native platform for commercial real‑estate advertising, has released its newest industry report, “Filling the Gaps: Transforming Leasing Efficiency in CRE with Digital Marketing and AI.” The study examines how AI, automation, and digital marketing are redefining commercial leasing in a market marked by rising vacancy rates, extended deal cycles, and the shortcomings of conventional outreach. It offers actionable insights and real‑world examples that show how owners, brokers, and marketers can boost visibility, engagement, and closing speed.
Founder Trevor Marticke explains, “A digital‑first, AI‑enabled, data‑driven approach is now essential. This report demonstrates how top CRE teams pair strong assets with advanced digital tools to gain traction in a competitive landscape.”
Current performance gaps highlighted in the report include:
- Office vacancy: 18.8%
- Industrial vacancy: 7.4%
- Multifamily vacancy: 4.4%
These numbers reveal a disconnect between high‑quality properties and the audiences that should be attracted to them. Broker bandwidth is limited, outreach is fragmented, and legacy tactics expose only a fraction of brokers—yet brokers control more than 90 % of CRE transactions. Modern tenants expect more: 70 % of the leasing journey occurs before initial outreach, and 88 % of decision‑makers research online, making digital presence a key differentiator.
The Digital‑First Advantage section shows that AI‑driven, automated digital marketing is no longer optional. RealtyAds’ platform matches listings with brokers and tenants most likely to transact, sustaining engagement throughout long deal cycles. Teams using RealtyAds report:
- 5× higher broker engagement within 30 days
- 30 % faster lease execution in key markets
- 18 % YoY increase in closed deals
By combining AI optimization, precise audience targeting, and continuous engagement, RealtyAds keeps properties visible where decision‑makers spend time—LinkedIn, Google, and industry portals.
Proof in Action: Market‑to‑Market Case Studies
Industrial – Brooklyn, NY: A national ownership group faced stalled engagement with a key tenant. By integrating an AI‑driven leasing platform with their CRM and launching targeted digital outreach, they re‑engaged decision‑makers and closed the deal within two months, illustrating the power of consistent, data‑driven follow‑up.
