F
elicity Rorke's rental property is making a difference in the lives of those struggling with homelessness. By partnering with HomeGround Real Estate, she's helping to provide affordable housing options for low-income earners. This for-purpose agency reinvests its profits back into the community through Launch Housing, a homeless services and community housing provider.

    HomeGround's mission is to end rough sleeping across Melbourne by 2030. Last year, they provided over 14,000 people with housing and support, including over 2,000 families. Their approach to ethical real estate prioritizes social responsibility, sustainability, and fairness. They work with owners who want to offer below-market rent, making a significant difference in the lives of those struggling to find affordable housing.

    Kristina Kourtis, head of property management at HomeGround, explains that their agency offers options for property owners who want to provide slightly lower rent. This can make a big difference to low-income families, and property owners can still claim the discount as a tax deduction. HomeGround prides itself on offering high-quality management services, with 40% of its managed properties offered below market rent.

    Rorke was drawn to HomeGround's quality service and deep understanding of the people they aim to help. She appreciates that the agency takes into account the lived experience of those in need. An independent market research survey found that people who had properties managed by HomeGround were more satisfied compared to mainstream real estate agencies.

    HomeGround knows it needs to provide excellent service to achieve its mission. Kourtis says, "We believe everyone deserves a safe night's sleep." The agency is working towards ending homelessness in Melbourne and is urging others to join them in making a difference. Rorke believes that having an affordable and well-maintained home is a basic human right.

    HomeGround's approach to property management takes real steps towards equitable housing, addressing the nationwide undersupply of social housing and low rental affordability. The agency's profits are directed back into the community through Launch Housing, providing vital support for those in need.