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WBC Real Estate, LLC expands its Dallas/Fort Worth footprint with the groundbreaking of The Royalton at Mercer Crossing, a luxury multi‑family community at the intersection of I‑35 and I‑635 in Farmers Branch. The nine‑acre development will feature 500 upscale rental units across two phases: 262 units in Phase 1 and 238 in Phase 2. The project is financed by the SWBC RE Fund and International Capital, LLC.

    Stuart Smith, COO of SWBC Real Estate, noted the site’s proximity to major employment centers—DFW International Airport, Galleria Dallas, the new Wells Fargo campus, and numerous corporate offices in Farmers Branch—highlighting the area’s strong rental demand and long‑term appeal.

    Designed for professionals and families seeking high‑quality urban living, the four‑story building offers one‑ and two‑bedroom units with quartz countertops, stainless‑steel appliances, vinyl plank flooring, high ceilings, and walk‑in closets. Residents will enjoy resort‑style amenities: a pool with sun decks, a biergarten, indoor/outdoor cabana, gaming areas, a pet wash station, and a clubhouse featuring a business lounge with Wi‑Fi, private workstations, a fitness center, walking and biking trails, EV charging, and a four‑story parking garage. Many units overlook a 15‑acre private lake.

    Cross Architects (Allen, TX) designed the project, John R. McAdams Company (Raleigh, NC) handled engineering, and Dallas‑based Carleton Companies is the general contractor.

    SWBC Real Estate, LLC, a subsidiary of SWBC Enterprises, Ltd., is managed by a seasoned Dallas team focused on multi‑family development. SWBC Enterprises, led by co‑founders Charlie Amato and Gary Dudley, offers diversified financial services—including insurance, mortgage, and investment products—to institutions and individuals nationwide. For more information, visit www.swbcrealestate.com and www.swbc.com