L
ooking for inspiration on Instagram? From luxury property tours to laugh-out-loud memes, these 21 real estate influencers bring the best of the industry right to your phone.
1. The Broke Agent: @thebrokeagent
This satirical account turns cringe-worthy moments into comedy gold, making it relatable and hilarious for agents everywhere. Takeaways:
- Use humor to connect with clients and peers.
- Relatable content builds personal brand and engagement.
2. The Agency: @theagencyre
The Agency's Instagram showcases jaw-dropping luxury properties worldwide, blending high-end glamour with behind-the-scenes agent insights. Key takeaways:
- High-quality visuals elevate your brand and attract more clients.
- Showcase aspirational properties to capture luxury buyers' attention.
3. Caleb Simpson: @calebwsimpson
Caleb brings a fresh air of humor and authenticity to home tours, making them feel like having an agent friend sneaking you into exclusive properties. Takeaways:
- Show your creative side with humor and personality.
- Unscripted video content highlights your ability to handle real-life situations.
4. For the love of old houses: @fortheloveofoldhouses
This account features stunning historic homes, perfect for those who love unique architecture and character-filled properties. Key takeaways:
- Learn about historic homes and their unique features.
- Attract clients passionate about older homes to create your niche.
5. RE photos by Andy: @rephotosbyandy
Andy's real estate photography showcases the style and beauty of every property, making it perfect inspiration for agents looking to level up their branding. Takeaways:
- High-quality photography enhances listing appeal.
- Capture unique details that stand out in listings.
6. Tricia Lee: @lovetricialee & @soldbytricialee
Tricia blends her expertise with personal stories, making her posts relatable and packed with personality. Key takeaways:
- Show off your personality and expertise to connect with your audience.
- Use personal stories to build trust with potential clients.
7. Tatiana Londono: @tatlondono
Tatiana's Instagram is a motivational hub for real estate success, sharing quotes, tips, and empowering advice. Takeaways:
- Share motivational content to inspire your audience.
- Be bold and authentic in your messaging to stand out.
8. Daniel Heider: @danielmheider
Daniel showcases ultra-luxurious properties with charm and style, making him the ultimate luxury agent to follow. Key takeaways:
- Invest in high-quality photography and videography for listings.
- Establish yourself as an authority in your niche market.
9. Amy Gregory: @amygregory
Amy provides real estate coaching with practical tips and inspiring success stories, making her a valuable resource for agents. Takeaways:
- Share your personal journey to connect with your audience.
- Use social media to inspire colleagues and educate potential clients.
10. The real estate memes: @therealestatememes
This account delivers relatable humor about the chaos of being an agent, providing comic relief and engagement. Key takeaways:
- Humor is a powerful tool for connecting with your audience.
- Share relatable content to engage with other professionals in the industry.
11. Glennda Baker: @glenndabaker
Glennda knows how to tell a story, blending personal anecdotes with professional insights that strike the perfect balance. Takeaways:
- Use storytelling to make your content more engaging and memorable.
- Highlight your expertise in a way that resonates emotionally with your audience.
12. Madison Raye Sutton: @thenycagent_
Madison captures the hustle, grit, and glamour of NYC real estate like no one else, making her posts perfect for agents looking to showcase local lifestyle and culture. Key takeaways:
- Highlight local lifestyle and culture to connect with your audience.
- Use personality-driven content to make your feed stand out.
13. Katie Johnson: @iamkatyjohnson
Katie combines her love of real estate with travel, creating an IG feed that's equal parts wanderlust and property envy. Takeaways:
- Combine your personal passions with professional expertise for unique content.
- Highlight destination properties to tap into niche markets like vacation homes or investments.
14. Coffee & Contracts: @coffeecontracts
This account offers creative marketing resources and tools for real estate agents, providing inspiration and practical advice for social media presence. Key takeaways:
- Utilize ready-made templates to maintain a consistent brand image.
- Stay updated with innovative marketing strategies to engage your audience.
15. Mari Juliette: @marijuliettere
Mari's Instagram is a blend of empowerment, business savviness, and real estate expertise that appeals to her growing audience. Takeaways:
- Use your platform to inspire and uplift others in your industry.
- Share your journey authentically to connect with like-minded professionals.
16. Stefanie Kebede: @stefaniekebede
Stefanie brings a vibrant, go-getter vibe to her Instagram, inspiring young professionals to chase their real estate dreams. Key takeaways:
- Highlight your milestones to showcase growth and credibility.
- Use Instagram to connect with younger audiences and new professionals.
17. Nava Realty Group: @navarealtygroup
This husband-and-wife team showcases Texas-sized real estate with a luxury touch, blending beautiful properties with heartfelt stories about the neighborhoods they serve. Takeaways:
- Use community-based marketing strategies to connect with potential clients.
- Build a cohesive and visually appealing brand on Instagram.
18. Bethany King: @bethanyxking
Bethany is real, smart, and funny, offering a refreshing look at the day-to-day hustle of being an agent. Key takeaways:
- Share both wins and challenges to make your content relatable and engaging.
- Use humor to connect with your audience and lighten the mood.
19. The Krishnan Team: @thekrishnanteam
The Krishnan Team showcases professional branding with a local market focus, making them a masterclass in market dominance. Takeaways:
- Consistently showcase your brand identity to establish leadership.
- Celebrate your team's achievements to build credibility and attract clients.
20. Kim Drakulich: @kimsellsconcord
Kim makes real estate feel fun, warm, and personal, showcasing not just homes but also the heart of the community. Key takeaways:
- Showcasing local expertise builds trust with your audience.
- Balance professional posts with personal ones to make your feed more relatable and engaging.
21. Agent Toolkit: @agenttoolkit
This account is like having a cheat sheet for agents who want to work smarter, not harder, offering creative tips, clever hacks, and ready-to-use tools that make life easier. Takeaways:
- Use Instagram to position yourself as an educator and trusted resource.
- Focus on providing value to attract and retain followers.
These 21 accounts are just the tip of the iceberg for real estate professionals on Instagram. Whether you're looking for laughs, luxury, or solid tips to level up your business, there's something for everyone.
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